Archive for the ‘Picnic food’ Category

Is a hunk of meat romantic?

October 12, 2007

“Pork chops: can a hunk of meat be romantic”? This is a question from the Slashfood blog. Lets go back to my prior blog and the four factors that can influence product attachments.

  1. Self-expression (can I distinguish myself from others with the product?) Eating certain foods can set one apart. Think of drinking Champaign, eating caviar, etc. Many gourmet foods can fall into this.
  2. Group affiliation (does ownership of the product connect me to a group?) There are many foods that link people to cultural, ethnic, social, and other groups. These recipes make us part of something.
  3. Memories (related to the product), here is where the recipes for romantic picnics can really come to play. How about what you ate the first time you met. Or the lunch you had on the best day of your life.
  4. Pleasure (provided by the product) – here I only need to say Chocolate.

Romance is all about experiences and emotions. Look at the picture of the pork chops in Slashfood’s blog. First, they are a work of art. Visually they are very attractive. Secondly, the recipe takes advantage of taste and smell. Then you can imagine the texture of these perfectly cooked pork chops. When you look at the picture you see the sauce, rosemary sprig, and other items that combine to create the overall romantic effect. These are a far cry from the pork chops I toss into the broiler and serve with some frozen vegetables that I took out of the freezer and micro waved. (Yes, I am a 47 year old guy still hoping to one day learn to cook with style.) These are the pork chops of which memories are made and you will look back years from now and fondly remember them. Is a hunk of meat romantic? Maybe not, but it has to potential to become part of a whole that is very romantic.

 Please share your opinion 🙂

Is upgraded picnic food in your future?

October 12, 2007

Are upgraded cupcakes items for a “Romantic Picnic”? Springwise has identified http://www.sprinklescupcakes.com/ as makers of gourmet cupcake kits made from the highest quality ingredients, including Callebaut cocoa and Nielsen-Massey vanilla.
”If customers are willing to spend top dollar for haute cupcake batter, enterprising food & beverage manufacturers should be asking what else could be upgraded with similar sophistication”. Expect to see more of your common picnic foods upgraded in the future.

Its all in the recipe

October 12, 2007

When someone goes to the store and purchases an item, are they really purchasing that item or what the item enables them to do? Well when shopping for food items for a Romantic Picnic what matters? Retailwire thinks it is the recipes. Many people have Family Favorites when it comes to food. These can be regional, cultural, family traditions, or simply personnel tastes. The key to these types of foods many times is the recipe! Each of these recipes contains Key ingredients. Some of these Key ingredients are must have. They require a certain brand based on tradition, flavor, etc. to make the recipe really work. Without these you don’t get the full experience.

This bonding to certain ingredients in a recipe can be further explained by a blog form Futurelab. In it they identify “four factors that can influence product attachment: self-expression (can I distinguish myself from others with the product?), group affiliation (does ownership of the product connect me to a group?), memories (related to the product) and pleasure (provided by the product).

  1. The first item certain foods can set one apart. Think of drinking Champaign, eating caviar, etc. Many gourmet foods can fall into this.
  2. The second can relate to many foods that link people to cultural, ethnic, social, and other groups. These recipes make us part of something.
  3. Memories, here is where the recipes for romantic picnics can really come to play. How about what you ate the first time you met. Or the lunch you had on the best day of your life.
  4. Pleasure – here I only need to say Chocolate.

 When creating a romantic picnic you are creating an overall experience. So don’t overlook the importance of that recipe and those ingredients.

Do eco-friendly products matter on a romantic picnic?

October 10, 2007

Will Eco-Friendliness Labels on products be required to select food for picnics and accessories to be used on picnics? Futurelab identified “French supermarket Casino intends to label its products according to their eco-friendliness.  The move follows an earlier announcement by Britain’s Tesco who will start tracking the CO2 footprint of its products.” For some people products that are not eco-friendly are products that have a negative image. Much like trying to sell a PETA person on a mink coat. Companies that are providing goods and services for a romantic picnic may wish to consider if eco-friendliness is a factor with the couples who will uses their goods or services on a romantic picnic. For eco-friendly couples out there, finding yourselves on a romantic picnic surrounded by eco-unfriendly product may KILL the romantic mood.

Something for companies and couples to think about.