This blog has a category call “Romantic Picnic Experiences”. Furturelab has an interesting take on going from Viral marketing to Shared value which sheds some light on this. They give some very good examples in their article “Beyond Viral: 3 ideas for Co-Creative Marketing”. For the Romantic Picnic there is now a wealth of shared experiences on the Internet. If you look at the examples that Furturelab gives you will see this co-creation of valuable content, and the means for this valuable content to be easily shared. In most cases people are sharing experiences, some good, some bad, but all important enough to them to take the time to put them on the Internet for others to share. This co-creativity is what makes Web 2.0 work.